Dover Street Market is almost synonymous with London fashion. It's probably the best-known store on this list and for good reason! This retail mecca has often put streetwear brands at the forefront. It was one of the first of its kind to really embrace the fashion brought about by young underground designers. And it's those same designers—Simone Rocha, Craig Green, Raf Simons—that have pioneered the streetwear movement in fashion. No wonder this highly successful store has put up branches in other major cities like Los Angeles, Singapore, and more. But the one in London is truly a must-see!
Source: Dover Street Market
Not many might realize this but streetwear isn't just the loud, colorful sporty style seen on the runways and on pop stars. Streetwear can also look sophisticated and polished without losing its edge. And if there's one store that's perfect to get this sort of streetwise look, it's at Goodhood in Curtain Road, London. The facade of the space alone looks elegant enough to merit a peak or two from any globe-trotting fashionista. And with brands such as Our Legacy and Stüssy, one can't go wrong shopping here!
END Clothing might be more well-known as an online retailer, but their three-story flagship in SoHo is just as exciting to shop at. It's perhaps one of the biggest streetwear havens in all of the fashion capital. Housing labels of the likes of Acne Studios, Off-White, and JW Anderson, they offer streetwise luxury at its finest. And these are just on the first floor. Climb up to the second floor and you will find rooms upon rooms filled with luxury sneakers. You'll get a kick out of shopping here, believe that!
Source: END Clothing
Machine-A may not be as popular yet, but that's fine. At least you'll have the store all to yourself when you shop there. And when you do, you'll discover loads of new designers you might not have even heard of yet. This is the magic of Machine-A. It's one of few retail spots in London where young and up-and-coming designers reign supreme. Though don’t expect this place to cost as affordable as an outlet store. From Martine Rose to Ludovic de Saint Sernin, the hottest new labels in fashion can be found here. Not to mention streetwear favorites such as Vetements, Supreme, and more!
Source: Machine-A Facebook Page/SHOWstudio
The name alone should already tell you just how "street" this shop is. Up on Brewer St. in London stands Palace Skateboard, a massive shrine to skateboard culture and all the cool fashion brands that have kept it alive all these years. You know the cool zip-up hoodies Tony Hawk used to wear? Or how about the sick graphic tee that Ryan Sheckler once sported? You can find all of them in this store and more. It's edgy sportswear at its finest, and they're all here at this must-visit retail haven!
Source: Palace Skateboards
Where can you get a cool pair of Yeezy kicks as well as a cool Ann Demeulemeester piece? Here in London, it's at UJNG! An industrial space that houses both the coolest of streetwear brands with the sickest high fashion designer labels around, this relatively young business has really come so far from their mere online beginnings. The store is modern in every sense of the word. It's a clean and minimal space that puts the clothes front and center for an easier shopping experience.
Source: UJNG Facebook Page
Sneakers are practically the most essential pieces to any streetwear look. And in London, there's really only one place you should head to when you've got kicks on your mind: SneakersnStuff. At first, it might even fool you too. With its elegant and slightly brooding exterior, you might mistake it for an old-school tailor shop. but in reality, it's a mecca of the best and coolest kicks around. Nike, Adidas, Puma, Converse—the biggest and best sneaker brands in town are all here!
Sportswear fans, if you need another place to satisfy your streetwear cravings, look no further than 18montrose at King's Cross, London. It houses all the major labels that have made waves with this new trend. Ever heard of Moncler? Champion? UNDERCOVER? Alexander Wang? Well, their delectable luxury pieces are all here for the taking. And what's even better is that this store caters equally to both men and women. No matter your gender, you'll still find a fashionable find that's right for you here at 18montrose!
Now that streetwear is the dominant trend in fashion nowadays, a lot of the decades-old fashion brands have gotten into it. And here in London, there's one place where you'll find all of them: Liberty. This retail institution that has long been a center of luxury fashion in the capital city has recently embraced streetwear, particularly when they come from established labels. Here, they carry fashion juggernauts such as Balenciaga, Dior, Gucci, Prada, and Marni. All of these brands and more have offered streetwear options and you can find them easily at this megastore.
Source: Liberty Facebook Page
You may know about Nike, Adidas, Puma, and all, but there are loads of other footwear brands out there that release similarly exciting kicks. And when you're in London, you can mostly find them under one roof—that of Footpatrol in SoHo. This is one of the very few places where you can find the must-buy kicks of brands like Saucony, Y-3, Jason Markk, and many others. You never know, you might discover your next favorite sneaker brand right here in this store.
Source: Footpatrol Facebook Page
Finally, it won't be a complete London shopping experience if you don't stop by Selfridges. This monument to fashion stands proudly on Oxford Street and has long been one of the most famous retail stops in all of London. It has helped fashionistas find their true London style! And here, you can shop for all sorts of streetwear. From the underground designers (Marques’Almeida, David Koma, Rejina Pyo) to the more established names (Burberry, Christopher Kane, Victoria Beckham), you'll find what you're looking for here!
Source: Selfridges & Co.
It's high time you served some streetwear looks, and what better way to do it than in London? This is the fashion capital of streetwear, so it's only right that you get your pieces from the many shops that abound this stylish city!