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Underrated Online French Brands You Should Know About

April 11, 2021
Paris as a fashion capital is bigger than you probably think it is. There are haute couture houses, famous luxury brands, upscale retailers, and the like. However, there's more to Paris' fashion scene than all of that. There are also those underrated shops that you probably didn't know about. They don't exactly show during Paris Fashion Week and they rarely appear in the spreads of fashion magazines. However, this doesn't mean that they don't deserve your attention! After all, they do have their own online platforms. No matter where you are, you can still shop at them to get your own French fashion fix!
Underrated Online French Brands You Should Know About

Annelise Michelson

Annelise Michelson is far from the likes of Cartier, Breguet, and other French jewelry brands but that doesn't mean it's any less of them either. On the contrary, if you want to take a break from the traditional and classic razzle-dazzle of the famous haute joaillerie labels, this one is a great alternative. Annelise Michelson is known for her sculpture pieces, going for a more avant-garde look than old-school sophistication. Her golden pieces are all exquisite, understated in their eye-catching shimmer but definitely reeking in modern artistry in design and silhouette. They'd be perfect to wear for the holidays!
Underrated Online French Brands You Should Know About
Source: Annelise Michelson

Claudie Pierlot

Above all else, Claudie Pierlot embraces comfort with her clothes and accessories. After all, living in a bustling city like Paris will make for a very hectic life indeed, right? In response to this, Claudie Pierlot offers up a beautiful Parisian wardrobe that fits the body perfectly, accentuates all of a woman's best features, and ensures that she feels good all at the same time! Even when it comes to tailoring, this designer brand approaches it with ease and finesse that everything looks less constricting and ultimately more comfortable. It's the type to wear among the busy streets of Montmartre and other busy districts in Paris!
Underrated Online French Brands You Should Know About
Source: Claudie Pierlot

Fête Impériale

Crazy prints, crocheted tank tops, and sexy slips. These are the types of pieces that you'd see from Fête Impériale! For the rebellious Parisienne who always has a nonchalant air of coolness about here, this is the only online shop to offer pieces that can keep up with her. Despite its edgy and sexy staples, as well as the signature prints, Fête Impériale's clothes are more geared to compliment a woman's attitude and prowess rather than drown her with showstopping aesthetics. After all, as the great Coco Chanel once said, 'Dress shabbily and they remember the dress; dress impeccably and they remember the woman'
Underrated Online French Brands You Should Know About
Source: Fête Impériale Facebook Page


Although modern Parisian style has always looked feminine, it was never dainty or ladylike. At least, not today, it isn't. But that can just as easily change as Gaâla gets more and more attention. This contemporary online brand excels in producing fairytale-like pieces that will tickle any girly girl's fancy. Think puffed-up sleeves that harken back to past romantic eras. Billowy summer dresses to wear once spring arrives in Paris. Pastel hues rendering rushed frocks and tailored separates. Classic femininity reign supreme in this label, embracing a side to French fashion that's reminiscent of the city's haute couture origins.
Underrated Online French Brands You Should Know About
Source: Gaâla Facebook Page


You'd be surprised to know that heels and ballet flats aren't the only shoes Parisian women wear in the French capital. Nowadays, most especially among the younger crowd, combat boots, chunky sandals, and even mules are becoming more and more popular. And it's thanks, in large part, to Jonak! If you haven't heard of this footwear label yet, don't worry! Admittedly, it's not exactly the most popular shoe brand out there. However, among the many online footwear shops, Jonak actually has a better hold of what Parisienne women are wearing out on the streets these days!
Underrated Online French Brands You Should Know About
Source: Jonak


Bright colors, shimmering metallics, and kooky prints. If there's one thing you'd expect to find in Modetrotter, it's an array of stand-out pieces as far as your eye can see (or handle!). Granted, among all of the brands on this list, this one stands far from the usual codes of Parisian style that you're probably familiar with, it does exemplify Paris' own role as a glamorous fashion capital. That an underrated brand such as Modetrotter can offer up lavish ready-to-wear further proved the magnitude of the French capital's influence in style. And if you simply want to stand out and grab attention, shopping here is your best bet!
Underrated Online French Brands You Should Know About
Source: Modetrotter Facebook Page


Classic sophistication runs deep within the aesthetic of signature Parisian style. And it's one that online brand Sessun highlights season after season. This label is all about old-school styles, ranging from peasant tops and well-cut trousers to billowy sundresses and denim jackets. Traditional as they may seem, they all have that contemporary edge to them, be it through how they're tailored to perfection or the nuances to today's modern standards. Simply put, you won't look boring when sporting any of their pieces! Perhaps this is why Sessun is actually one of the affordable French fashion brands to look out for these days!
Underrated Online French Brands You Should Know About
Source: Sessun Facebook Page

There's more to French fashion than the famous designers and established stores! There are also those underrated online shops that can give you just as much of a fashion fix as any other! The best part? Many of them are affordable for now!

Remember: only a Parisian luxury home will have a closet big enough to fit all the clothes you'll get from these underrated online brands!



Paris, France
1035 € / night    
4 bedrooms3 bathrooms8-2
Paris, France
547 € / night    
3 bedrooms2 bathrooms7
Paris, France

2 bedrooms1 bathroom4
Paris, France
426 € / night    
2 bedrooms2 bathrooms4-2

Paris, France
243 € / night    
1 bedroom1 bathroom4
Paris, France
534 € / night    
4 bedrooms2 bathrooms7-6
Paris, France
190 € / night    
1 bedroom1 bathroom3-2
Paris, France
386 € / night    
1 bedroom1 bathroom3
Paris, France

4 bedrooms2 bathrooms6
Paris, France
574 € / night    
1 bedroom1 bathroom4-4