.' An Italian phrase that means, 'high fashion.' It's no secret that, apart from France, Italy has some of the best fashion in the world. They're glamorous, attention-grabbing, and distinct. It's no wonder the likes of Rome and Milan can rival Paris when it comes to the mantle of the fashion capital of the world. And it's thanks, in large part, to the many big-named brands that have started here. Over the years, these labels helped change the way people dress and revolutionized the industry altogether. Some of them fit specific personalities too. Here are the biggest Italian designers and which personality type their style fits best.
Armani - Corporate Chic
Strict tailoring, broad shoulders, and pinstripes for days. These are the immitigable signatures of one Giorgio Armani. All these may seem normal today but it's because of this legendary maestro's heyday during the 1980s that they've become such fashion mainstays. His collections, be it his mainline or his Emporio Armani line, the favorites among the many big shots in the corporate world. As the saying goes, 'you have to dress the part!' So if you want to get ahead and rise up the corporate ladder, wearing Armani might just be the help you need!
Source: Girogio Armani Facebook Page/ Szilveszter Mako
Versace - The Powerful Party Girl
There's a reason why Versace is so popular among celebrities, particularly when going on the red carpet. This influential fashion house has been the go-to brand for looking hot, sexy, and glamorous no matter the occasion. Why do you think Italians wear it when they go party
? With Donatella Versace, sister of the label's founder Gianni, at the helm, they continue to produce savagely sexy yet elegant looks. It's not that they just flatter the women, but they also boost up their confidence in more ways than one!
Speaking of sexy, Dolce & Gabbana is yet another brand that has redefined what it means to sport the look. However, whilst Versace's brand of sexiness is more in-your-face and glamorous, the famous design duo's interpretation goes a little bit more sinful. Touches of traditional Italian culture, the most infamous of which is Roman Catholicism, highlight a suggestive kind of eroticism that Dolce & Gabbana has mastered. There are layers of history, culture, and sex in their designs, befitting the most daring of women out there.
Source: Dolce & Gabbana
Fendi - Old-School Sophisticate
A Roman fashion house that's almost a century-old to this day, Fendi has stood for Italian elegance longer than any other brand. It started out as a fur brand, eventually venturing on to Alta Moda and then ready-to-wear. For the latter, the late great Karl Lagerfeld helped establish this label as one of the top fashion houses in the world, a reputation it still holds even after his passing. With their signature strong tailoring, fluid flou, and, of course, their luxurious furs, Fendi is all about old-school sophistication all day and all night!
Prada - Intellectual Chick
Apart from Armani, Prada is another brand that will fit hardworking women best. Those of you who want to work in Italy
may want to sport this label if they want to get noticed and leave a lasting impression. For years, Prada has stood as the 'intellectual woman's brand,' a label that has defied the shallow stereotypes of fashion and gave it a smarter, deeper, and humorous look. Miuccia Prada's signature clashing of prints and textiles has captivated women, both into fashion and not, to take risks when it comes to their sartorial choices.
Source: Prada Facebook Page
From its heyday in the 1970s to today, Emilio Pucci continues to be a force in Italian fashion. It did help change the game during that time! As disco was emerging, not just as a music genre and dance style but as a way of life, this print-obsessed designer brand took the fashion world by storm. And that obsession continued on to the 21st-century, where today's disco divas who have a love for retro can still go gaga over Pucci.
Source: Emilio Pucci
Missoni - The Bohemian Babe
Missoni is the type of brand that you just see in all of the designer outlet stores in Milan
. That's how much of a fixture it is in the Italian fashion scene. Is it the most buzzworthy label right now? No. But that's not necessarily a bad thing! Over the year, Missoni has cultivated a faithful clientele with their distinct look: a bohemian babe from the Mediterranean who dances all night long and lives life to the fullest. That may seem like such a fantasy, but for the women who wear Missoni, it's their reality.
Gucci - Hot Yet Hipster
Gucci is one brand that has changed over and over again. When it comes to what it stands for today, however, it's all about dressing up the hipsters. Alessandro Michele has twisted the label upside-down and inside-out ever since he took the role of creative director back in 2015. From dressing up sexy and powerful dominatrixes in the early 2000s, Gucci now embraces the retro look, often referencing the school and disco styles of the 70s, 80s, and 90s. But don't think what they offer are old. All of their current styles look new in more ways than one!
Moschino - The Quirky Girl
Ever wanted to dress up like Barbie
? How about a bag of ships? Or why not don a chandelier too? If these all sound crazy, blame it on Moschino by Jeremy Scott. Though the Italian brand itself has always stood for humorous, tongue-in-cheek, and definitely crazy fashions, the American designer took it up a notch when he started as creative director. The result? A whole wardrobe for the quirky girl who, as much as possible, wants her clothes to make her feel fabulous, fun, happy, and a little bit cooky.
Source: Moschino Facebook Page
Animal print on animal print, revealing cut-outs, and skintight silhouettes. These are just some of Robert Cavalli's signatures that have stood the test of time. For many others, they may sound tacky, gaudy, and even downright vulgar, but not for the Cavalli woman. This woman knows what she wants, knows what she looks like, and doesn't give a damn about what people think of her. It's a type of confidence (at times, even overconfidence) that's perfect for today's social media-obsessed world. Is she proud of her style? Yes, she is!
Source: Roberto Cavalli Facebook Page
Despite originating in one country, Italian designer brands couldn't be any farther from each other. That's the beauty of Italy's fashion scene. And the women that fit these labels are also as diverse but all are equally glamorous, fabulous, and beautiful!
Your clothes from any of these big-named brands will only fit a luxury home
! No more, no less!