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The Best Places to Shop The January Sales in Rome

December 29, 2021
Italians are known for their impeccable style so it makes sense that the country’s capital is home to plethora of gorgeous shops. The traditional notion of January sales has changed in recent years with many sales now starting in the week before Christmas, but tin Italy, sales still tend to start on the first Saturday in January. We’ve put together a list of the best places to shop in Rome for some post Christmas treats. 
Sales shopping rome

Castel Romano Designer Outlet 

Just 20 minutes outside Rome is this treasure trove of designer bargains at Castel Romano. Throughout the year you can expect prices to be cut by anything from 30% to 70% and during their annual January sales, this can be even higher. The outlet is home to a range of high-end stores like Furla, Valentino and Burberry as well as more affordable offerings like Nike, Adidas and Diesel. 
sales shopping rome
Source: Viatour


Pinko  is a mid-range Italian high street store full of gorgeous designs. Think Zara but more upmarket. There are a few branches across the city and because their prices are slightly higher than other high street stores we often wait for the sales to shop here. The women’s clothing is considered and stylish and all made from brilliant quality fabrics. In the January sales you can expect to get up to 70% off some of their items. 
Sales shopping rome
Source: Grekomania

Brunello Cuccinelli 

What started as a small knitwear business in rural Italian town has grown to become a global giant, selling men’s and women’s clothes and accessories. Brunello Cuccinelli haven’t strayed too far from their routes, still specialising in cashmere and merino. You’ll find a few branches around the city and visiting during a sale is your best chance of getting a little affordable luxury. Some of their pieces will have up to 50% off during the sales so it’s well worth checking out. 
sales shopping rome
Source: Rome Wise

La Rinascente 

One of Rome’s most famous department stores, La Rinascente, will keep you busy while you’re shopping the sales. The huge store sells everything from clothes and accessories to perfume and beauty and kitchenware. The layout of the store is very intuitive and will allow you to find the sections you want very easily. The sale here is popular so get in as early as possible to avoid missing out. 
sales shopping rome
Source: Roaming


Coin is a little smaller than your average department store but that it lacks in size, it more than makes up for in style. Expect clothes and accessories from local designers as well as more globally-known brands. Head here in January when the sale is on for discounts of up to 50%. 
Sales shopping rome
Source: Coin


One of our favourite boutiques in Rome in the fashionable neighbourhood of Monti, LOL features a thoughtful edit of clothes and accessories that you’ll be dying to take home. The concept store will have a sale at the beginning of January, making its trendy-wares more affordable. Monti is one of our favourite shopping districts, so once you’ve been to LOL be sure to check out the other shops in the neighbourhood which are equally inviting. 
sales shopping rome
Source: Luxos Magazine

Via dei Giubbonari

This charming street is lined with smaller boutiques and affordable Italian brands. Taking a stroll through here while the sales are on will present you with all sorts of treasures from clothes to artisan cheeses. Head to I Love Tokyo for a trendy selection of sneakers. 
Sales shopping rome
Source: Pinterest

Essenzialmente Laura 

One of Rome’s most unique shops, Essenzialmente Laura is a must-visit for scent-lovers. You’ll find perfumes, all sorts of bath and body scents as well as candles for your home. The staff are experts and will help you find a smell that suits your personality. They often have a few items in the January sale so it’s worth popping in to have a look and you might pick up a bargain. 
sales shopping rome
Source: An American in Rome



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